David Jernigan


The Center on Alcohol Marketing and Youth monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.

Through our work, we seek to reduce the high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people.

Using the public health strategies of limiting the access to and the appeal of alcohol to underage persons, we recognize that no single strategy alone is going to solve this public health problem. From our local efforts in Baltimore on alcohol outlet density to our work in the state of Maryland on alcohol taxes to our monitoring of youth exposure to alcohol marketing and our national and international collaborations with other researchers and advocates, we are committed to researching and promoting implementation of evidence-based strategies to reduce alcohol consumption and related harms among youth.

The Center delivers on our mission by publishing peer-reviewed research, providing information to media and policy makers, and educating and training students and professionals. We hope you will join us in our lifesaving work.

Dr Jernigan's Signature

David H. Jernigan
Director and Associate Professor