Research To Practice
The Center on Alcohol Marketing and Youth believes strongly in translational research. CAMY recognizes that reducing youth exposure to alcohol marketing will come about through strong collaborations between researchers and the public health community of practitioners who are working to make a difference around the core factors that shape the alcohol marketing landscape.
To contextualize the alcohol marketing landscape, we encourage people to look at it through lens of the Four P’s of Marketing.
Place
Access resources and tools that explore limiting the physical availability of alcohol as an effective approach for reducing excessive alcohol use and related harms.
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Reports & examples about youth exposure to alcohol advertising and marketing, and research on the impact of this exposure on youth drinking and related consequences.
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Resources about how changes in alcohol pricing affect alcohol-related harms, employment, and personal and government budgets.
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