Archived News Releases

2008

June 26, 2008

• FTC Commissioner Calls for Stronger Standards to Shield Youth from Alcohol Advertising
  Statement from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University; David H. Jernigan, PhD, executive director

June 23, 2008

• Alcohol Advertisements Seen by Youth on TV on the Rise 
  12-20 Year Olds' Exposure Increased 38% From 2001–2007

2007

December 19, 2007

• Alcohol Industry Reforms Make Slight Progress in Reducing Youth Exposure to Alcohol Advertising

November 30, 2007

• WNBC-TV's Decision To Carry Hard Liquor Ads a Step Backward; Efforts To Reduce Underage Drinking Will Be Undermined 
  Statement from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, David H. Jernigan, PhD, executive director

September 17, 2007

• Alcohol Spending on Radio Falls, But Ads Still Reaching Youth 
  Spending fell 38 percent from 2001 to 2006; One-third of Alcohol Ads More Likely to be Heard by Youth than Adults in 2006

August 2, 2007

• Youth Exposure to Alcohol Ads in Magazines Declined from 2001 to 2005 
  Substantial alcohol advertising remains in magazines with disproportionate youth audiences

June 27, 2007

• Alcohol Companies' Product Advertising on Television Dwarfs "Responsibility" Ads From 2001 to 2005 
  Youth 239 times more likely to see ads promoting alcohol products than industry spots discouraging underage drinking; B-Roll With Ads Available

May 15, 2007

• Sazerac Company Adopts Stricter Alcohol Advertising Standards: Statement from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University 
  Statement from the Center on Alcohol Marketing and Youth, David H. Jernigan, PhD, executive director

May 7, 2007

• Statement of Voluntary Principles

2006

December 20, 2006

• More Alcohol Advertising on Television And Underage Youth Are Seeing It 
  Youth exposure to alcohol ads on TV increased 41% from 2001-2005. Industry reforms overwhelmed by historic increases in advertising.

June 14, 2006

• African-American Youth Exposed to More Alcohol Advertising Than Their Peers

May 9, 2006

• Alcohol Ads in Magazines Reaching Fewer Underage Youth 
  Ten Percent of Brands Cause More Than Half of Youth Exposure, Slowing Progress

March 27, 2006

• Underage Drinking 2005: Girls Bingeing More 
  Nation's biggest youth drug problem stays big

January 2, 2006

• New Research Underscores Need to Reduce Youth Exposure to Alcohol Ads 
  CAMY Executive Director Hails Landmark Study Showing Alcohol Ads Contribute to Youth Drinking

2005

December 12, 2005

• Study Shows Dramatic Growth in Cable TV Ad Dollars Spent by Alcohol Companies 
  Children Continue to Be Overexposed to Advertisements Glamorizing Alcohol Use

October 26, 2005

• Alcohol Industry's Marketing Overexposes Hispanic Teens

August 26, 2005

• Journal of Public Health Policy Publishes Special Section on Alcohol Marketing and Youth: Statement from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University 
  Statement Attributable to David H. Jernigan, PhD, CAMY Research Director and Co-Editor of the Journal's Special Section

July 20, 2005

• Alcohol Product Commercials Overwhelm "Responsibility" Messages From 2001 to 2003 
  Teens saw 779 television ads promoting alcohol, compared to 9 industry-funded ads warning against underage drinking; B-Roll With Ads Available

July 5, 2005

• Reducing Alcohol Ads Kids See Won't Cost Industry Adult Market 
  CAMY white paper: Policy change could lower ad costs without reducing adult audience

April 7, 2005

• Alcohol Advertising Abounds in Magazines Read by Youth from 2001 to 2003 
  Spirits, beer and 'alcopop' ads continued to overexpose underage youth through 2003

February 23, 2005

• 2004: Little Progress in Reducing Underage Drinking 
  Underage youth alcohol use remains high; Recommendations for federal action unmet

February 16, 2005

• Statement Regarding STOP Underage Drinking Act Reintroduction 
  Statement Attributable to Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

2004

October 12, 2004

• Television Alcohol Ads Bombarding Teens Continue to Rise 
  Ads for alcohol up by 90,000 over two years
  High levels of underage drinking matched by high levels of alcohol advertising
  Advertising Data for 100 Local Markets and B-Roll Available

July 21, 2004

• STOP Underage Drinking Act: Important First Step 
  Statement Attributable to Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

July 5, 2004

• Girls More Likely Than Boys to Be Overexposed to Alcohol Advertising in Magazines
  Study published in the "Archives of Pediatrics & Adolescent Medicine" documents girls' overexposure

May 26, 2004

• Alcohol Ads Outnumber Responsibility Ads 226 to 1
  In 2002, responsibility ads plummeted while alcohol product ads soared

April 21, 2004

• Number of Alcohol Ads Bombarding Teens Rose in 2002
  Top 15 teen television shows all had alcohol advertising; Alcohol industry reforms need monitoring

March 9, 2004

• Underage Youth Have Easy Access to Alcohol Web Sites
  Games, Downloads, Interactive Attractions Create Cyber Playground; Content Popular with Youth Concentrated on Beer, Distilled Spirits Web Sites; B-Roll Available

January 22, 2004

• Raised on Radio: Underage Youth More Likely to Hear Alcohol Ads on Radio Than Adults
  Alcohol Industry Reforms Need Monitoring

2003

December 19, 2003

• Center on Alcohol Marketing and Youth Statement Regarding Findings of the Monitoring the Future Survey
  Statement attributable to Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

September 30, 2003

• Center on Alcohol Marketing and Youth Statement Regarding U.S. Senate Hearing on Underage Drinking
  Statement Attributable to Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

September 9, 2003

• Center on Alcohol Marketing and Youth Statement Regarding Federal Trade Commission Report on Alcohol Advertising
  Statement by Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth at Georgetown University

September 9, 2003

• Center on Alcohol Marketing and Youth Statement Regarding NAS/IOM Report, "Reducing Underage Drinking: A Collective Responsibility"
  Statement attributable to Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

July 14, 2003

• New Survey Shows Parents Troubled by Underage Drinking and Alcohol Companies' Advertising Practices
  ​Poll finds that parents of teens think alcohol ads have a serious effect on teen drinking habits
  • Download full survey results

June 19, 2003

• African-American Youth Overexposed to Alcohol Advertising
  Alcohol companies placed ads on the 15 television shows most popular with underage African-American youth

May 13, 2003

• Statement Regarding JAMA Article: "Alcohol Advertising in Magazines and Adolescent Readership"
  By David Jernigan, Ph.D., research director, Center on Alcohol Marketing and Youth at Georgetown University

April 30, 2003

• Hispanic Youth Exposed to More Alcohol Advertising Than Non-Hispanic Youth

April 10, 2003

• States Critical in Protecting Youth from Alcohol Marketing
  Report details state-by-state legal statutes that can protect youth

April 10, 2003

• Statement Regarding CDC-MMWR Study on Point-of-Purchase Alcohol Marketing
  By David Jernigan, Ph.D., research director, Center on Alcohol Marketing and Youth at Georgetown University

April 2, 2003

• Radio Daze: Alcohol Ads Tune in Underage Youth
  New Study Shows Underage Youth Hear More Radio Ads for Beer and Spirits than Adults

April 2, 2003

• DeWine, Dodd to Monitor Marketing of Alcohol to Youth
  Senators announced their intention to monitor underage drinking trends and the extent to which alcohol industry advertising is reaching underage youth, including possibly holding a hearing on the issue.

March 25, 2003

• Statement Regarding Congresswoman Roybal-Allard's House Speech
  By Jim O'Hara, Executive Director, Center on Alcohol Marketing and Youth

February 3, 2003

• Alcohol Commercials Bowl Over Responsibility Ads
  Youth 60 times more likely to see TV ads promoting alcohol than industry-funded responsibility ads

2002

December 17, 2002

• Youth See More TV Commercials for Beer than for Sneakers, Gum or Jeans
  Former FDA Commissioner Kessler calls for real reforms of alcohol marketing practices

October 22, 2002

• Testimony of David H. Jernigan Ph.D.
  To the Assembly Standing Committee on Alcoholism and Drug Abuse, Assembly Committee on Consumer Affairs and Protection

September 24, 2002

• New Study Shows Underage Youth a Target of Alcohol Marketing
  Youth are more likely to see alcohol advertising than adults