Case Studies

Below you will find a list of case studies on how communities have taken local action to address alcohol advertising.

Where	Philadelphia, Pennsylvania
When	April to December, 2003
Who	Pennsylvania Field Office of the Center on Alcohol Marketing and Youth National Association of African Americans for Positive Imagery Philadelphia City Council Philadelphia Office of the Mayor
What	Ordinance banning alcohol advertising on city-owned and city-controlled property in Philadelphia.
Why	Thousands of children begin their daily trips to school at bus shelters owned by the city of Philadelphia. As in other areas, these bus shelters carry advertising to supplement local tax revenues and dwindling state and federal funds, and many ads featured life-sized alcoholic beverage ads.

Where	Baltimore, MD
When	1994-1997
Who	Citywide Liquor Coalition for Better Laws and Regulations (CWLC), Citizens Planning and Housing Association (CPHA), Baltimore City Council, Baltimore Office of the Mayor, Maryland House and Senate, Circuit Court of Maryland and U.S. Fourth Circuit Court of Appeals, U.S. Supreme Court
What	Ordinance banning alcohol and tobacco advertising on billboards in residential areas
Why	This case study reviews the history of outdoor alcohol advertising regulation in Baltimore City, which passed the first municipal ordinance banning alcohol and tobacco advertising in the USA in 1994, from the ordinance's conception through legal hurdles and into implementation and enforcement, with a particular focus on the critical role that community organizing and mobilization played throughout the campaign.