Fact Sheets and Brochures

• General Alcohol Advertising and Youth
  Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink.
  
  
• Alcohol Advertising and Sports TV
  This fact sheet looks at alcohol product advertising on network cable TV, broadcast network TV (national and regional), and broadcast spot TV as reported by TNS Media Intelligence/CMR for 2003. We compare alcohol product advertising with all other television advertising, with other product advertising on sports programming, and with other alcohol product advertising on television.

• African-American Youth and Alcohol Advertising
  The prevalence and consequences of underage drinking among African-American youth

• Television, Alcohol Ads and Youth
  Television alcohol advertising from 2001 to 2005 resulted in alcoholic beverage advertising substantially exposing young people to their products.
  
  
• The Internet, Alcohol, and Youth
  Alcohol company websites have sizeable youth audiences and contain content that is attractive to youth

• Women, Girls and Alcohol 
  The gender gap in drinking has closed. Young girls are drinking more than underage boys.
  • See the Women, Girls and Alcohol Infographic
• Hispanic Youth and Alcohol Advertising
  The consequences of underage drinking among Hispanic youth are serious and disturbing.
  
  
• Youth Saw 30% More Alcohol Ads on TV in 2004 than 2001
  Increase Comes Despite Industry "Reforms," Public Concern.

• Powdered Alcohol
  Public health professionals and state government officials have raised concerns about powdered alcohol.

• Policy Recommendations
  A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising.
  
  
• Prevalence of Underage Drinking
  More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people.
   
• The Toll of Underage Drinking
  Drunk driving, alcohol dependence, risky sexual behavior and health consequences
   
• What Parents Want
  Parents perceive alcohol ads as having an impact on teen drinking habits, and they see alcohol companies as falling far short in dealing responsibly with the impact of their advertising on young people.

Alcohol and Violence
Studies have repeatedly found higher alcohol outlet density is associated with higher levels of violence.

Drinking and Risky Sexual Behavior
Underage youth who drink alcohol are more likely to experience consequences related to risky sexual behavior.

Excerpts from The National Prevention Strategy

• Preventing Drug Abuse and Excessive Alcohol Use

Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

• Alcohol Advertising and Promotion
• Characteristics of Underage Drinking
• Consequences of Underage Drinking
• Underage Drinking: Restricting Access

Excerpts from the Institute of Medicine Report

• Alcohol Advertising and Promotion
• Characteristics of Underage Drinking
• Consequences of Underage Drinking
• Key Recommendations to Reduce Underage Drinking
• Understanding Youth Drinking
• Why a Strategy is Needed