Marketing Gallery
The Center on Alcohol Marketing and Youth has made these advertisements available to provide context for the Center's reports and to stimulate discussion, comment, criticism, and public concern about alcohol marketing and youth. Additionally, these advertisements may provide evidence for those who would like to describe the conclusions set forth in the Center's reports or the general marketing phenomenon to opinion-and policy-makers around the country. Please email the Center on Alcohol Marketing and Youth with your questions.
Brand: Miller Lite
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Miller Lite
Man Law on Bottle Touching Advertisement. Aired in 2006 on programs including "ESPNews Morning Final," "USAR Hooters Pro Cup," and "NBA Playoffs."
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Miller Lite
Miller Lite vs. Bud Light in Carb Bowl Advertisement. Aired in 2006 on programs including "USAR Hooters Pro Cup," "Project Runway," and "Most Extreme Elimination."
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Miller Lite
Sports Illustrated, Aug 4, 2003, Nov 2003; ESPN The Magazine, Sept 29, 2003; FHM, Mar 2004
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Miller Lite
Sports Illustrated, July 14, 2003, Oct 20, 2003; ESPN The Magazine, July 7, 2003, Aug 18, 2003, Oct 13, 2003; Maxim, Oct 2003
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Miller Lite
Entertainment Weekly, Dec 10, 2004, Feb 11, 2005; FHM, Mar 2005; Maxim, Apr 2005, May 2005; Stuff, May 2005; Vibe, May 2005; Sports Illustrated, Swimsuit Edition, Jan 2005
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Miller Lite
Entertainment Weekly Apr 22, 2005; Rolling Stone, Apr 25, 2005; Maxim, June 2005; Sports Illustrated, Apr 25, 2005; Vibe, June 2005
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Miller Lite
Stu Gets Questioned Television Advertisement. Aired in 2004 on programs including "Real TV," "Wild On" and "Insomniac Music Theater."
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Miller Lite
Referee On The Beach Television Advertisement. Aired in 2004 on programs including "The Most Extreme," "Rescue Me" and "CSI: Crime Scene Investigation."
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Miller Lite
Spin, May 2003, Sept 2003; Maxim, May 2003, Aug 2003; FHM, Aug 2003; Stuff, Aug 2003; ESPN The Magazine, June 9, 2003; Rolling Stone, May 15, 2003
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Miller Lite
FHM, May 2003, Oct 2003; Maxim, June 2003; Stuff, June 2003, Sept 2003; Spin, July 2003; Sports Illustrated, May 19, 2003; ESPN The Magazine, May 12, 2003
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Miller Lite
Dog Collar Television Advertisement. Aired in 2002 and 2003 on programs including "SportsCenter," "Beg, Borrow & Deal" and "SportsCentury."
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Miller Lite
Entertainment Weekly, June 28, 2002; Maxim, July 2002; In Style, Oct 2002; Stuff, July 2002
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Miller Lite
Details, June 2002; Vibe, July 2002; Sports Illustrated, June 17, 2002; Spin, July 2002
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Miller Lite
Maxim, Aug 2002; Stuff, Aug 2002; Details, Sept 2002; FHM, Sept 2002; GQ, Sept 2002; Spin, Sept 2002
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