Alcohol Advertising - Monitoring

Youth Exposure to Alcohol Product Advertising on Local Radio in 75 U.S. Markets, 2009
This report analyzed youth and adult exposure to alcohol advertising on the radio in 75 local markets in 2009. It found substantial (11%) failure to comply with alcohol industry voluntary placement standards, and also showed that more than a third of alcohol advertisements on the radio played during programming that youth ages 12 to 20 were more likely per capita to hear than adults 21 and above.
Read the full report.

Alcohol Advertising on Cable Television, July-December 2018
This report is the fourteenth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
Alcohol Advertising on Cable Television, January-June 2018
This report is the thirteenth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

Alcohol Advertising Compliance on Cable Television, 3^rd and 4^th Quarter 2017
This report is the twelth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
Alcohol Advertising Compliance on Cable Television, 2^nd Quarter 2017
This report is the tenth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
Alcohol Advertising Compliance on Cable Television, 1^st Quarter 2017
This report is the ninth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

Alcohol Advertising Compliance on Cable Television, 4^th Quarter 2016
This report is the eigth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart
Alcohol Advertising Compliance on Cable Television, 3^rd Quarter 2016
This report is the seventh in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart
Alcohol Advertising Compliance on Cable Television, 2^nd Quarter 2016
This report is the sixth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
Alcohol Advertising Compliance on Cable Television, 1^st Quarter 2016
This report is the fifth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

Alcohol Advertising Compliance on Cable Television, 4^th Quarter 2015
This report is the fourth in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
- See the infographic for this report
Alcohol Advertising Compliance on Cable Television, 3^rd Quarter 2015
This report is the third in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
- See the infographic for this report
Alcohol Advertising Compliance on Cable Television, 2^nd Quarter 2015
This report is the second in a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.
- Listen to Dr. David Jernigan discuss the 2nd quarterly report
Alcohol Advertising Compliance on Cable Television, 1^st Quarter 2015
This report is the first of a series of quarterly reports that assess non-complaint alcohol advertising on cable TV based on the “no buy” list criteria and how this non-compliance varies by program, cable network and daypart.

Youth Exposure to Alcohol Advertising on Television: 25 Markets, United States, 2010
A brief version of this study appeared in CDC's MMWR on November 8, 2013, validating the Center's methodology for estimating youth and adult exposure to alcohol advertising.

Youth Exposure to Alcohol Advertising on Television, 2001-2009
This study found that youth exposure to alcohol advertising on television grew by 71 percent from 2001 to 2009, and that the alcohol industry's attempts to shield youth from exposure by adopting a 30 percent maximum for underage audiences of their advertising has been a failure. The report informs the policy debate over the effectiveness and reform of alcohol industry self-regulation, and contributes to the Federal Trade Commission's ongoing efforts to get the industry to tighten its standards.
Read the Full Report.
News release: Youth Exposure to Alcohol Ads on TV Growing Faster Than Adults
Ads Placed on Cable TV Networks More Than Tripled

Youth Exposure to Alcohol Advertising in National Magazines, 2001-2008
This study found that youth exposure to alcohol advertising in national magazines had declined, and at rate faster than adult exposure, over the eight years covered in the study. It informs the ongoing debate about the effectiveness of alcohol industry self regulation.
Read the full report.
Interactive data tool.

Exposure of African-American Youth to Alcohol Advertising, 2008 and 2009
This report updated earlier analyses of African-American youth exposure to alcohol advertising published by the Center in 2003 and 2006. The report included television data for the first time as well as magazine and radio data, and documented that African-American youth are exposed to substantially more such advertising than youth in general.
News release: African-American Youth Exposed to More Magazine and Television Alcohol Advertising than Youth in General
Alcohol is the most widely used drug among African-American youth

State Alcohol Advertising Laws: Current Status and Model Policies
This report built upon the Center’s 2003 Report on State Laws which explored state powers to regulate and restrict youth exposure to alcohol advertising in eight categories. The earlier version of this report contributed to changes in state and local policies in numerous jurisdictions, including Connecticut, Pennsylvania, Maine and Washington State.